Question of the month: Why is the print size not 4x6 in?

	Unfortunately, the prints you sent me all have different sizes. More than 30 don't measure 4 x 6 as expected but only 4 x 5.5. Are you able to print those photos again in 4 x 6? - Andrew, Newcastle
	Dear Andrew, thank you for your request. Pixum uses a printing technology that doesn't zoom or cut your pictures but exposes it 100% on the photo paper without cropping parts of the image. The final dimension of each print has to do with its aspect ratio. That's why on our website we only mention the short side of the picture. The longer side is flexible (at least for the formats: 3.5inch, 4inch, 4.5 inch, 5 inch, 8inch and 12inch) since we expose all pictures on a paper-roll. Digital cameras typically capture the image in an aspect ratio of 4:3, which leads to a print dimension for the 4 inch format of approx. 4x5.3 inch. Only files with an aspect ratio of 2:3 lead to a print measuring 4x6 inch. In order to receive your prints in the traditional print format 4x6 inch, you will need to edit their aspect ratio to 2:3 by means of an editing software before uploading them to Pixum. We can recommend the following free software which will help you to do so: JPEGCrops Further explanations and examples concerning print formats and aspect ratios can be found here.